Yellowknife, Northwest Territories – True North FM, the voice of Yellowknife and the North, has been awarded the “Best Community Service Initiative – Small Market” Award for the Yellowknife Wildfire Coverage with the Salvation Army and the Recover Together initiative at the Canadian Radio Awards. This accolade was announced on December 14, 2023, highlighting True North FM’s exceptional commitment to the community in times of crisis.
In the wake of the worst fire season in the modern history of the Northwest Territories during the summer of 2023, True North FM played a pivotal role in supporting the community. In addition to providing countless hours of on-air information and alerts, Vista Radio, the parent company of True North FM, launched a national fundraising initiative with the Salvation Army to provide relief to the evacuees. Once the immediate danger subsided and the people of the area returned, the station’s efforts went beyond broadcasting. True North FM offered radio and digital advertising campaigns free of charge to support local businesses and organizations as it was recognized this was crucial in maintaining community resilience and helping the business community rebuild.
The award is a testament to True North FM’s dedication to not only being a news source but also a pillar of support and recovery for the community. True North FM continues to offer its platforms online, on-air, and in the community to support economic recovery and the people most affected by the fires.
In addition to the Community Service award, True North FM was also awarded “Best Performance in a Commercial – Small Market” for their work on Yellowknife’s “The Hungry Wolf Restaurant” campaign.
The Canadian Radio Awards, presented by Broadcast Dialogue, are prestigious recognitions celebrating the resilience, creativity, and excellence of the Canadian radio industry. They highlight the vital role of radio in local communities and foster a sense of unity and accomplishment within the industry.
About True North FM – mytruenorthnow.com
True North FM, located in Yellowknife, is a leading radio station providing news, information, and entertainment to the North. Known for its community-centric approach, the station is committed to delivering quality broadcasting and supporting local causes.
About Vista Radio – vistaradio.ca
Vista Radio operates over 50 radio stations broadcasting across 57 transmitters located in B.C., Alberta, Ontario, and the Northwest Territories. Vista also owns and operates more than 30 locally focused news, information, and events portals for its communities. With more than 250 employees, the Vista team is passionately dedicated to their communities and is committed to generating exceptional local media.
For more information:
Robin Ram – Regional Cluster Manager NWT
Phone: 250-650-6910
Email: [email protected]
