The Department of Industry, Tourism and Investment is offering up training sessions to help those in the industry maximize their online presence.
ITI provided 15 NWT Tourism members the benefit of website audits, tips for increasing traffic to their sites and social media management through its “Digital Bootcamp” initiative.
With airplanes grounded, hotels closed and travel restrictions in place, Minister of ITI Caroline Wawzonek says tourism has been one of the industries hit hardest by the impacts of the pandemic.
“Sharing our online tourism packages and spectacular opportunities with the world will help reaffirm the NWT as a premier destination,” she adds.
Training was delivered individually through face-to-face virtual sessions and customized to suit each operator’s marketing situations.
Wawzonek says with the training northern tourism operators have received, they will have the tools to identify where they can make their operations stronger.
“This is one more step we can take to help them take full advantage of a post-pandemic economy,” she adds.
ITI says they are working with NWTT to sponsor additional workshops for 15 more operators due to high demand.