Coast Fraser Tower ‘back from the ashes’, targets China market

With tourism booming in Yellowknife, one hotel hopes a magic ingredient will corner the market: breakfast.

Staff at the Coast Fraser Tower say the hotel is now fully restored after a fire five years ago, and is targeting the growing numbers of tourists from China.

“We’re definitely seeing the boom in tourism,” manager Jenni Bruce told Moose FM.

“Personally, I’m incredibly surprised by the amount of Chinese tourists coming up, considering they’re such a new market. They almost took over our hotel – we seem to be a hotspot for them.

“We’re going to be doing some changes in our continental breakfast to cater to the Chinese market – some of the meals they’re a little more comfortable with, things like that.”

Read: No room? No problem. Hotel capacity in Yellowknife going up

Rice dishes, for example, will be available at breakfast this year. In future, the hotel may consider employing staff who can speak Mandarin, though Bruce says the city’s tourism operators already do an excellent job of interpreting on their behalf.

Bruce was speaking at an open house designed to showcase the hotel’s upper-floor rooms, which have been refurbished following a fire in May 2010.

Nobody was hurt in the fire, which had to be tackled by helicopter given the building’s height. The cause of the fire remains a mystery.

Fully restoring rooms affected by fire and water damage has taken the hotel operator some time.

“It took about two years to start building the rooms and have them available again, and up until now to get the final touches on the rooms,” said Bruce.

Safety improvements, including sprinkler systems Bruce claims are “top of the line”, have been included in the wake of the fire.

“We’re coming out of the ashes I guess – no pun intended,” she added. “We want to let people know we’re still standing.”

The hotel is also seeking suggestions about how to develop in future.

“Old-time Yellowknifers will probably smile – we’re trying to come up with what to do with our old pool area,” said Bruce, who has previously worked at a number of the city’s other hotels.

“It used to be the city pool and it’s sitting vacant.

“Personally, I’d like to see it be a driving range for golf.”

Ollie Williams
Ollie Williams
Hello! I'm the one with the British accent. Thanks for supporting CJCD. To contact me, you can email me, find me on Twitter or call (867) 920-4663.

Continue Reading

You may also like



cjcd Now playing play

- Advertisement -

Related Articles

- Advertisement -

Latest News

Festival de poésie arctique brings “Seeds of Magic” to the Taiga in Yellowknife

Francophonie month is ushering in April with a much-anticipated poetic trail, as Festival de poésie arctique Mots dans la taïga at École Allain St-Cyr returns to Yellowknife. “We tried to put some seeds of magic in the Taiga,” says André Beaupré.

Tłı̨chǫ Government announces Giant Minds Scholarship Program

The Tłı̨chǫ Government has announced the creation of the Tłı̨chǫ Giant Minds Scholarship Program.

Premier R.J. Simpson speaks on Trans Day of Visibility

Premier R.J. Simpson spoke today in celebration of this year’s Trans Day of Visibility. 

The next supreme court judge could come from the North

A new representative from Northern and Western Canada is poised to become the next member of Canada’s highest court. The process to select the next judge of the Supreme Court of Canada has begun as Justice Sheilah L. Martin prepares for retirement.

Pan-territorial family violence resources and training site launched

The NWT Shelter Network, a circle of grassroots advocates and local leaders, has just launched a pan territorial family violence resources and training hub. The network is made up of leaders from each of the five family violence shelters in the territory. The NWT Shelter Network is part of the Pan-territorial Shelter Network that includes shelters from the Yukon, Nunavut along with the N.W.T.