Coast Fraser Tower ‘back from the ashes’, targets China market

With tourism booming in Yellowknife, one hotel hopes a magic ingredient will corner the market: breakfast.

Staff at the Coast Fraser Tower say the hotel is now fully restored after a fire five years ago, and is targeting the growing numbers of tourists from China.

“We’re definitely seeing the boom in tourism,” manager Jenni Bruce told Moose FM.

“Personally, I’m incredibly surprised by the amount of Chinese tourists coming up, considering they’re such a new market. They almost took over our hotel – we seem to be a hotspot for them.

“We’re going to be doing some changes in our continental breakfast to cater to the Chinese market – some of the meals they’re a little more comfortable with, things like that.”

Read: No room? No problem. Hotel capacity in Yellowknife going up

Rice dishes, for example, will be available at breakfast this year. In future, the hotel may consider employing staff who can speak Mandarin, though Bruce says the city’s tourism operators already do an excellent job of interpreting on their behalf.

Bruce was speaking at an open house designed to showcase the hotel’s upper-floor rooms, which have been refurbished following a fire in May 2010.

Nobody was hurt in the fire, which had to be tackled by helicopter given the building’s height. The cause of the fire remains a mystery.

Fully restoring rooms affected by fire and water damage has taken the hotel operator some time.

“It took about two years to start building the rooms and have them available again, and up until now to get the final touches on the rooms,” said Bruce.

Safety improvements, including sprinkler systems Bruce claims are “top of the line”, have been included in the wake of the fire.

“We’re coming out of the ashes I guess – no pun intended,” she added. “We want to let people know we’re still standing.”

The hotel is also seeking suggestions about how to develop in future.

“Old-time Yellowknifers will probably smile – we’re trying to come up with what to do with our old pool area,” said Bruce, who has previously worked at a number of the city’s other hotels.

“It used to be the city pool and it’s sitting vacant.

“Personally, I’d like to see it be a driving range for golf.”

Ollie Williams
Ollie Williams
Hello! I'm the one with the British accent. Thanks for supporting CJCD. To contact me, you can email me, find me on Twitter or call (867) 920-4663.

Continue Reading

You may also like



cjcd Now playing play

- Advertisement -

Related Articles

- Advertisement -

Latest News

Communities mourning the loss of former Chief Frank T’Seleie Sr.

Communities across the Northwest Territories are mourning the passing of former Chief Frank T’Seleie Sr. The former chief is being remembered as a trailblazer for Indigenous rights. Dene National Chief George Mackenzie has issued a statement on behalf of the Dene Nation offering condolences.

NWT ICS to take over operations at Inuvik Warming Shelter

Operational responsibility for the Inuvik Warming Shelter will be transferred to Northwest Territories Integration and Community Services, effective April 1, 2026.

GNWT says “short-term” subsidy will help offset electricity rate increase

The territorial government is introducing a “short-term” cost of living subsidy to offset the rising cost of electricity. While it is unclear how long the subsidy will be in effect, it proposes to offset the increase rates for places like the South Slave facing a 62 per cent rate increase. The cost increases came into effect Feb. 1, following the Public Utilities Board’s approval of an application from the Northwest Territories Power Corporation.

Wrigley school shows elevated lead in one tap, Jean Marie school clear

While a school in Jean Marie River is in the clear, a school in Wrigley has tested positive for elevated lead levels in one water fixture. Chief Julian Yendo School and Community Gym in Wrigley showed elevated lead in drinking water. With 27 tested school results announced to date, 22 sites in the N.W.T. have tested positive for elevated levels of lead in some of their drinking water fixtures.

Call for proposals begins for $1B in infrastructure funds coming North

The call for proposals for the $1B Arctic Infrastructure Fund has officially begun. N.W.T. MP Minister Rebecca Alty said the fund will support projects aimed at connecting the North with the rest of the country, while boosting the economy.