Meet the man crowdfunding his move to Yellowknife

You’ve read the stories about people leaving the NWT and the high cost of living – but some people are still desperate to move north.

Sean Norman, 28, is a photographer living in Richmond, BC. Not for much longer, though, if he can help it.

“It started around five years ago,” he tells Moose FM.

“After a trip to Scandinavia to chase the aurora, I came home and my dad said to me, ‘You know, we have this in our own back yard. You can watch the northern lights in Canada.’

“So I went onto WestJet’s website, looked up their route map and picked the farthest place north that they flew – which was Yellowknife.”

Read: Hundreds more people leave the Northwest Territories

Norman has since been back several dozen times.

“I fell in love with the place. There’s a great community, a great feel, and of course it’s beautiful up there, too.

“I feel so fortunate to have discovered Yellowknife.”

Norman realized this was the life he wanted: living in Yellowknife, under the northern lights, running a guest house and offering tours.

“I couldn’t not do it, it seemed like the perfect mix for me,” he says.

But he lacked the money to get the business started and buy the right equipment for potential guests – so he turned to Kickstarter, the fundraising website.

Sean Norman's northern lights photography
One of Sean Norman’s northern lights photos.

With 11 days of the fundraiser remaining, Norman has received almost $13,000 in donations to help him get started in the Northwest Territories.

“I’ve been really surprised,” he says. “I’m not very good with social media, it’s been a learning experience for me – people not only pledging but getting the word out.

“Something that’s working for me is it’s quite a unique idea and when you talk to people from all over the world, seeing the northern lights is something a lot of people have on their bucket list. I’m really thankful for all of the support so far.”

Also online: Yellowknifers help stranded tourist make her way home

The Kickstarter offers thank-you rewards, like prints of Norman’s northern lights photos and signed postcards, in return for donations.

The more you give, the bigger the prizes get.

“For people a bit farther away, for larger donations in the $4,000 and $6,000 range, we’ve got an all-inclusive trip to Yellowknife on me,” says Norman.

He acknowledges he’s walking into quite a busy market, with a number of guest houses, tour operators and northern lights photographers already well-established in the North.

“I’m hoping to add to that,” he says.

Norman hopes to make the move to the NWT in May and be fully operational with the guest house by August.

Ollie Williams
Ollie Williams
Hello! I'm the one with the British accent. Thanks for supporting CJCD. To contact me, you can email me, find me on Twitter or call (867) 920-4663.

Continue Reading

You may also like



cjcd Now playing play

- Advertisement -

Related Articles

- Advertisement -

Latest News

New modular classrooms open in Colville Lake

Two new modular classrooms were opened at Colville Lake School yesterday, providing additional space for the school as the 2026-2027 school year draws closer.

Dolly Parton, country music icon and philanthropist, dies at 80

Dolly Parton, whose songs and screen roles made her a global entertainment star and whose philanthropy reached children, disaster survivors and medical researchers, has died. She was 80.

Canada imposes tariffs on $27.6 billion in U.S. goods, unveils $7.5-billion aid package

The federal government announced tariffs on $27.6 billion in U.S. goods and a $7.5-billion support package Tuesday in Ottawa to help Canadian businesses and workers withstand the escalating trade war.

Still Dark Festival offers early-bird tickets for 2027 festival

Yellowknife’s Still Dark Festival has announced their return to downtown Yellowknife in January of 2027.

Trump threatens new tariffs, attacks Carney and Ford as trade war escalates

U.S. President Donald Trump threatened Monday to impose 50-per-cent tariffs on Canadian vehicles and auto parts, then attacked Prime Minister Mark Carney and Ontario Premier Doug Ford as the Conservative opposition demanded details of failed trade negotiations.