100.1 GO FM - We're Your Feel Good Pop Station

Casting call for luxury car commercial hits Yellowknife

A handful of Yellowknife residents could be featured in an upcoming car commercial.

A casting call was held at Yellowknife’s Explorer Hotel Sunday for a luxury SUV television ad.

Casting associates were looking for Aboriginal men between the ages of 35 and 75 to come out and audition for the roles of two main characters and some extras.

“The story itself takes place in a small secluded town up in the Arctic Circle with the main characters telling the story of an Aboriginal legend of the yeti and how it has terrorized their town,” said Trevor Carroll, a casting associate based out of Vancouver.

“After a while, the yeti leaves the town and a new spirit emerges which is the luxury vehicle which watches over them. So they kind of celebrate it.”

Read: That’s A Wrap! Final Films Entered For Dead North Festival 

Carroll told Moose FM the first main character, aged 35 to 50, is described as the voice of the village and someone who’s seen a bit more than the rest.

The second, older main character is rooted more in the ancient world than the modern age.

“He’s seen a TV but doesn’t watch it,” Carroll said. “He grew up living completely off the land believing in gods and ancient traditions but his face conveys wisdom as well.”

Carroll, who has casted for programs like Artic Air and Strange Empire, says selected candidates will be flown down toAlberta for filming.

“After we’re done with this first round of casting, we’re going to send everything off to our directors and producers who will make their choices from that and whoever they like will be called back.

“This is probably going to be seen worldwide so this is a really great opportunity for people in Yellowknife.”

The commercial is expected to air later in 2015.

Mike Gibbins
Mike Gibbins
Hello and thank you for listening to 100.1 Moose FM! To contact me, you can email me, find me on Twitter or call (867) 920-4663.

Continue Reading

You may also like



cjcd Now playing play

- Advertisement -

Related Articles

- Advertisement -

Latest News

Gathering to focus on Indigenous TK in co-management of lands, waters

The Land and Water Boards of the Mackenzie Valley, the Review Board, the Land Use and Renewable Resource Boards, the territorial and federal governments will meet from Jan.13 to 15 to discuss Indigenous Traditional Knowledge in the co-management of land, water, and resources under the Mackenzie Valley Management Act. The three day workshop, titled Indigenous Traditional Knowledge – A Path to Better Decisions, is open to the public and Jan. 6 is the deadline to register.

Plans to bring internet and cell service to a popular hunting area are being stymied by low water levels

The “L3” (Land-Life-Link), is currently stuck in Fort Providence, due to low water levels making transportation of the structure to its intended destination impossible

Canada’s new grocery code of conduct has been fully implemented as of Jan. 1, 2026

The grocery code of conduct, which aims to improve relations between grocers and their suppliers, has been adopted by the 5 largest grocers in the country

Ft Smith Police seek info on suspect at large, may be carrying a pistol

Fort Smith police are asking the public to be on the lookout for a suspect following an alleged assault over the weekend. According to reports, the suspect may be carrying a gun and is considered “armed and dangerous.” Officials have cautioned the public not to approach him.

Local nonprofits eligible for up to $10K in city grants

Yellowknife city officials announced they are still accepting applications for grants worth up to $10,000 for non-profit community groups. Last year, the city provided about $500,000 in funding to various community groups through sponsorships and grant programs including the Community Grant and Heritage Committee Grant programs. A grant committee who will decide successful bids are accepting applications up to noon on Jan. 19.